become a digital marketing specialist
part of your lynda.com membership.
online marketing foundations with brad batesole
google analytics essential training with corey koberg
seo foundations with david booth
google ads essential training with brad batesole
content marketing foundations with brian honigman
social media marketing foundations with brian honigman
marketing on facebook with megan adams
marketing on instagram with anson alexander
social media marketing: roi with carlos gil
social media marketing: strategy and optimization with martin waxman
email and newsletter marketing foundations with megan adams
introduction to graphic design with tony harmer
you'll learn digital marketing skills with these experts.
brad batesole is an internationally recognized marketing thought leader.
brad has led teams at top companies including linkedin, legalzoom, lynda.com, and tmz. he's a proven entrepreneur, startup advisor, and growth marketing expert. his wildly popular instructional marketing courses are among the most watched online.
brad has spent more than 15 years working at the crossroads of growth marketing, business development, and advertising. he was featured in entrepreneur magazine after launching his first successful business at the age of 15. brad honed his skills working as a growth consultant alongside brands large and small, including warby parker, staples, biolite, dickies, and urban outfitters. he has also served as an advisor to multiple startups, providing marketing direction and strategic advice.
in addition to speaking at conferences nationwide, including ces and sxsw, brad is constantly learning the latest marketing tools and technologies. brad's passion for marketing is rivaled only by his passion for flying and whiskey—at separate times, of course.
today, brad is the chief learning officer at madecraft and can be found on twitter @bradbatesole or bradbatesole.com.
corey koberg is a certified trainer in google analytics and adwords and is the cofounder of cardinal path.
corey is also a consultant and speaker in the field of search engine and online marketing; and a regular instructor on web analytics, pay-per-click management, and internet marketing. the co-founder of cardinal path, corey holds a degree in electrical and computer engineering from the university of illinois. he has been involved in internet-related engineering and consulting since the mid-1990s, beginning his career in the labs that developed the world's first web browser. after working for intel, compaq, and qualcomm, corey now helps companies find and employ a scientific, results-oriented, professional approach to web analytics and search marketing. he also co-authored the book display advertising: an hour a day. you can find corey on twitter @koberg.
david booth is a consultant, instructor, and one of the founding partners of cardinal path.
a google analytics and adwords certified trainer, david's firm consults on web analytics and marketing. he has spent over a decade advising companies and organizations throughout north and central america in web design, technology selection and deployment, search engine marketing, analytics and business intelligence, statistical analysis, and conversion testing. david has led seminars, trainings, and sessions focused on web site analytics and search and conversion marketing for audiences ranging from top executives to technical implementation teams. he has been involved in web application development as an engineer and consultant since 1998, beginning his career as a technical marketing engineer with intel. he also spent two years with the peace corps, developing and deploying web sites and web applications to attract grants and international aid for guatemalan ngos and local development organizations. david is a google analytics, adwords, and website optimizer certified trainer, and his firm is a google analytics, adwords, website optimizer, and urchin certified partner. david earned his mba in international management from the monterey institute of international studies, and he holds a bs in electrical and computer engineering from the university of illinois at urbana-champaign.
marketing consultant brian honigman helps ngos, media brands, and tech companies succeed with marketing.
brian is an adjunct professor at the new york university school of professional studies and a contributor to the wall street journal, forbes, and the next web.
named a "digital marketing expert" by entrepreneur and a "top social media pro" by social media examiner, brian delivers strategic consulting, coaching, and training for marketers and leaders at the united nations, people magazine, thomson reuters, the weather company, asana, sprout social, and others.
you can subscribe to his newsletter and learn how to approach marketing the right way at brianhonigman.com.
megan adams is a social media strategist and a viral marketer who runs a full-time marketing business.
megan is a true connector and community builder at heart. she is the go-to person for anyone with a big idea looking for creative and effective implementation and execution online. together she and her clients build a map and get that ship sailing!
with over seven years of creating successful and creative online marketing campaigns, megan knows what it takes to get a business's brand out in front and resonating with its core audience.
anson alexander is a blogger, author, seo expert, teacher, and tech geek.
as the founder of ansonalex.com, anson works full time writing, editing, and producing content for his site and providing technical and business services to clients. he has a bs in international business and information systems from the university of tampa. in his free time, anson plays video games, enjoys nature, spends time at the beach, and loves to travel.
carlos is the author of the end of marketing: humanizing your brand in the age of social media and ai, an international keynote speaker, and an award-winning digital storyteller with over a decade of experience leading social media strategy for global brands including linkedin, winn-dixie, save-a-lot, and bmc software.
a first-generation cuban american, carlos's work has been featured by harvard business review, inc., entrepreneur, and social media examiner, in addition to dozens of trade publications.
presently, he is the ceo and founder of gil media co., a full-service digital marketing firm. you can connect with carlos on twitter, @carlosgil83; on instagram, @carlosgil83; or on linkedin.
martin waxman, mcm, apr, is a digital communications strategist. he has 25+ years of pr experience.
martin is president of a consultancy, martin waxman communications, and has founded three pr agencies throughout his career. he also conducts social media training and ai research and is a linkedin learning author, host of the inside pr podcast, and past-chair of prsa counselors academy.
martin teaches social media and digital strategy at mcmaster university, the schulich school of business, and seneca college. he developed a certificate in digital strategy and communications management for the university of toronto school of continuing studies and teaches there. you can connect with martin on twitter, @martinwaxman; on instagram, @martinwaxman; or on linkedin.
tony harmer is an educator and illustrator. he has 160+ certifications—including adobe creative suite master.
tony harmer has worked in the creative industry for over thirty years on a range of design, illustration, and web/screen projects. an adobe certified expert and instructor with more than 160 certifications and one of only a few to achieve status as a creative suite master, tony has delivered training all over the uk and europe.
tony has written frequently for computer arts magazine and is a guest author on a number of blogs, but more than anything, he still just loves to sit and draw.
part of your lynda.com membership.